Monday, February 28, 2022

Marketing study cases for People who want to improve their English language skills.


Volume 1 (FREE) 
To listen: Payhip (here you get the PDF + mp3 files + 15 Video sketches = All from $1.00)
Click here to watch the first 5 video sketches on YouTube 
Video above is the sketch of Chapter 14 (volume 1)
TABLE OF CONTENTS:
CHAPTER 01 – LEARN ANOTHER LANGUAGE?
CHAPTER 02 - VARIETY; THE SPICE OF LIFE (Coca-Cola)
CHAPTER 03 - THE POWER OF TECHNIQUES (Apple)
CHAPTER 04 – THE PIONEER OF MARKETING - KFC.
CHAPTER 05 - GUIDE TO DECISION MAKING (Guinnes)
CHAPTER 06 – THE EVOLUTION OF FACEBOOK.
CHAPTER 07 - GETTING RESULTS (Anheuser-Busch organization)
CHAPTER 08 - THE FOUNDATION OF SALES (Nike)
CHAPTER 09 – CREATING AN INPRESSION (Lush Company)
CHAPTER 10 - A METHOD THAT WORKS (Nestle)
CHAPTER 11 – FERRUCIO LAMBORGHINI
CHAPTER 12 – DIVISION TECHNIQUE (Coca-cola 2)
CHAPTER 13 – An Insight into Richard Branson’s Life.
CHAPTER 14 – BODY LANGUAGE POSTURE.
CHAPTER 15 – RFID – (a Review)

Made for readers who learn best from stories, each chapter of this text presents a case study for improving both English language retention, as well as modern business and marketing concepts. With chapters averaging 2000 words, the information included touches on many influential business figures and corporations. While of course, we hope these stories are inspiring, we also intend for them to solidify visual English comprehension.


For general stories that contain marketing concepts, corporate studies, basic business model analysis, and overall the modern take on the marketplace, this text is more than sufficient. It is guaranteed that you will learn more than a few new things about business and marketing, no "English learning" necessary.

Volume 2 
To listen: Payhip (mp3 files + 15 video sketches) & Amazon Audible

Chapter 1 - Grubhub's and seamless's Success Story?
Chapter 2- Deliveroo success story
Chapter 3 – Volkswagen - Meeting the Changing Needs
Chapter 4 - Uber's unrevealed Gold Mine
Chapter 5 - How do food delivery apps generate revenue?
Chapter 6 - Tesla's market cap
Chapter 7 - Toyota Is The Gold Standard
Chapter 8 – IKEA tries to make life better
Chapter 9 - Electricity, fossil fuels and nuclear power
Chapter 10 - Elon Musk’s 5 Best Investments
Chapter 11 – The Domino’s makes progess
Chapter 12 - The Collapse of Nokia’s Mobile Phone Business
Chapter 13 - PILLPACK, A Revolution in Pharma
Chapter 14 – XIAOMI – Story of commitment
Chapter 15 - The NIKE Over the Years

You can get all the 15 sketches from volume 2 for FREE if you sign up to my e-mail list.


Also to learn in such a way, by reading stories like this, is very entertaining and pleasurable, you may even read this book just for entertaining purposes and by the end of the book, you did learn a lot of concepts without even noticing it, while enhancing your knowledge about famous brands, companies, and people.

If you were learning the English language, a good exercise is to read in English every day and test your reading comprehension. Every chapter is designed to be a small chunk of information that can be digested very easily while learning concepts and words that can be tested by the questionary at the end of every chapter (with an answer by the end of the book).

If you were teaching marking this can be a very good source of cases that can be discussed in class with your students, fostering learning and interesting conversations about the topic at hand

Volume 3 
To listen: Payhip & Amazon Audible


Some people just like good reading to pass their time, and this book can be it, and because some of the cases are the story of a lifetime of person or company, some folks will like to read or listen many times over (responsible in Audible too).


● Average: 15 study cases
● 10 questions with answers by the end of every chapter
● Excellent for building up vocabulary
● Good for training in information retention for students
● Very entertaining and pleasurable to read

Volume 4 
 Listen - Amazon Audible 

Volume 5


OBS: For the listening part (when available) if  you buy it from Amazon, that will be read by a real person, but if you buy it from Payhip, it will be read by Artificial Intelligence (mp3 files to download will be available)




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